Monday 4:15pm
We were briefed by IHOP to: attract new customers to it’s new fast-casual restaurant, Flip’d, and given the ask:
“Attract new customers for flip’d by IHOP, especially college students”
At first we were like this.
But then we got to talking and thinking…
and it became more of this.
The research had begun.
Tuesday 9am
Jess brought coffee.
Then we got to putting our ideas together and presented them to Vann Graves, our mentor (& Director of Brandcenter)
Going into the meeting felt like this.
So we kept pushing.
Around 4pm,
we finally had this moment.
Where we knew we had our idea.
But it wasn’t exactly the ask.
We thought it was more of what the brand needed over what they asked for. And very very silly.
We thought about it and said…
Wednesday 9am
We pitched our idea to Vann and he was like
which gave us the final go ahead.
Then the strategists were like this
And both creative and strategy went their separate ways to make the idea come alive.
Thursday 1030am
All of thursday felt like this
…pretty much.
Friday 1230pm
The time had come to sell our idea.
And so we did.